Why we're building a glossary, one question at a time
A knowledge base built on real customer questions is one of the best long-term SEO investments there is, and AI search rewards it too. Here's our thinking, with receipts.
SEO audit
one-off, not a retainerMake your website genuinely findable, for Google and for AI answers. A technical SEO audit and the fixes to match: clean architecture, fast pages, semantic markup and structured data. One-off and fixed scope, not a retainer.
Being findable isn't tricks or backlinks. It's a site built so that Google and AI answers can read it, trust it, and put it in front of the person searching.
Why it matters
“SEO” has a bad name because it's been sold as gaming an algorithm, or as a monthly retainer you can't see inside. This isn't that. It's engineering work: making the site fast, well-structured and legible enough that search engines can reward the usefulness that's already there.
The same fundamentals (clarity, clean structure, real expertise, machine-readable markup) are what get a business surfaced and cited by AI assistants and answer engines too. Increasingly that's where people find their next supplier, and most sites are invisible to it.
It's a foundation, not a subscription. Get the technical and structural layer right once, and every piece of content or marketing you add later has solid ground to stand on.
What an SEO audit covers
what you leave with- Technical SEO audit
- Site & information architecture
- Semantic HTML & on-page structure
- Core Web Vitals & performance
- Structured data & schema
- AI search readiness
- Analytics & Search Console
- Keyword & query research
How an SEO audit runs
- 01
Audit
Where you actually stand: technical health, architecture, speed, and how legible you are to search engines and AI answers today.
- 02
Prioritise
The fixes that genuinely move findability, ranked by impact. No busywork, no padding a report to look thorough.
- 03
Fix the foundations
Technical issues, site structure, speed, semantic markup and structured data sorted, so usefulness can actually surface.
- 04
Make it legible
Clear content structure and schema so Google and AI answers can read, trust and cite you, not just crawl you.
- 05
Hand over
Findings, fixes and a plan you own outright, with tracking set up honestly. No lock-in, no monthly mystery.
That's the shape of an SEO audit. How we communicate, how money works and what we'll need from you is the same on every project. See how working with Lancio works
How long it takes
An audit and the priority fixes usually take one to two weeks, and simple fixes often land within days once we have access. Larger or messier sites (lots of pages, migrations, platform limits, technical debt) take longer, and we'll say that up front.
How pricing works
An SEO audit starts from £750–£1,500+ for a focused audit and the priority fixes. Larger sites, migrations or implementation-heavy work runs £1,500–£3,000+. One-off and fixed-scope either way: a clear quote up front and a defined end. No monthly retainer, no black box.
We'll be straight about what's realistic. Building a site to be found is what earns rankings over time. Anyone guaranteeing a #1 spot or selling you backlinks is selling something else.
Common questions
- Our site was built by someone else. Is that a problem?
- Not at all. Most of this work is on sites we didn't build: WordPress, Squarespace and Wix within their platform limits, Shopify at review level, and custom builds are all fair game, as long as we can get the access the checks need.
- Can every fix actually be applied?
- No. Some fixes depend on the platform, the theme, or who controls the site. We apply everything access and platform allow; where something can't be changed directly, you get clear instructions to pass to your provider, or a quote for the implementation route if it's bigger than that.
- Is this an SEO campaign?
- No. It's the layer underneath one: indexing, structure, metadata, redirects, speed, schema. Ongoing content and visibility work is a digital marketing job. This makes sure that when you do invest there, the work lands on solid ground instead of leaking through technical cracks.
Pairs well with
Related reading
Related thinking
From Insights: opinion pieces on this kind of work, and why we approach it the way we do.
Let's get you found
Tell us what you're building. You'll hear back from a real person as soon as possible.