What is page speed?
How fast your site loads and becomes usable. It affects rankings, conversions and how trustworthy your business feels.
Page speed is how fast your website loads and becomes usable: the time until content appears, and the moment a visitor can read, tap and scroll without layout jumps.
Why it costs money
- Conversions. Speed and conversion rate are tightly linked: slow pages lose visitors before they’ve seen anything.
- Rankings. Google uses speed and stability (its “Core Web Vitals”) as ranking signals.
- Perception. A fast site feels professional and well-run. A slow one feels neglected, whatever it says.
Common drag
- Huge, unoptimised images
- Too much heavy JavaScript
- Slow hosting or no caching
- Loading the full site up front instead of the pieces the page needs
Getting it fast
Optimise and right-size images, serve the code each page needs, use strong caching, and choose hosting built for speed. A modern site can feel near-instant. That speed gives your SEO and conversion work a head start.