Lancio

How we launch

no surprises

People buy confidence. Here's exactly how a project runs, from the first conversation to a launch that keeps getting better after it goes live.

  1. 01

    Discovery

    We get clear on the business, the audience and the one job this project has to do. The unglamorous questions up front are what stop expensive wrong turns later.

    Usually week 1

  2. 02

    Strategy

    Positioning, structure and a plan you can see. We agree what success looks like and how we'll know we got there, before any design happens.

    Week 1 to 2

  3. 03

    Design

    On-brand design that's built to work, not just to look nice. Explored, refined together, and pressure-tested against real content and real journeys.

    Week 2 to 4

  4. 04

    Development

    Built fast, accessible and responsive by the same person who designed it, so nothing gets lost in a hand-off and the detail stays right.

    Week 3 to 6

  5. 05

    Launch

    Hosting, domain, SSL, analytics and tracking set up properly, then a careful go-live. The exciting bit, and the one most likely to go wrong if rushed.

    Launch week

  6. 06

    Growth

    A launch is a start, not a finish. We measure what's happening and keep refining, because the things that work hardest are the ones that keep improving.

    Ongoing

What to expect either way

  • You work directly with the person doing the work, every step.
  • A fixed, clear price agreed before we start. No meters running.
  • Decisions in a message, not a fortnight of meetings.
  • Honest advice, including when the answer is "you need less than you think".

Ready when you are

Tell us what you're building. You'll hear back from a real person, usually the same day.

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