Insights
where the Glossary explains, this arguesOpinion pieces, project write-ups and ideas on brand, building, SEO and getting the foundations right. The thinking behind how we work.
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- Why we chose Astro for the Lancio Studio websiteMost visitors do not care which framework a website uses. They care whether it is quick, clear and easy to use. Here is why Astro suited Lancio, and why we did not need WordPress or another CMS.
- Why we're building a glossary, one question at a timeA knowledge base built on real customer questions is one of the best long-term SEO investments there is, and AI search rewards it too. Here's our thinking, with receipts.
- Build the foundations before you spend on adsMost businesses pour money into ads and SEO on top of a website that can't convert. Here's the order of operations that actually works.
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