Lancio

What it costs

actual numbers

Most studios make you ask. Here are the starting numbers, what pushes them up, and how payment works, so you can decide whether we're worth a conversation before you spend one.

What moves the price

Five things decide where a project lands in its range. None of them is a surprise, and all of them get talked about before you see a number.

How much site there is
Pages, templates, whether content needs a proper editing area. Five pages you'll rarely touch is a different job to thirty with a CMS behind them.
Whether the content exists
Ready copy keeps a project at the fast end. Writing from scratch is real work, so it's scoped and priced as its own thing rather than quietly assumed.
How many people are deciding
One owner who can say yes moves fast. A committee doesn't, and the honest answer is that it costs more because it takes longer.
What it has to talk to
Integrations, payments, migrations from an existing site, data that has to come across cleanly. Each one adds build time and testing.
What already exists
A clear brand and sharp positioning make every design decision cheaper. When they're missing, that work happens somewhere, and it's better done deliberately than halfway through a build.

When you need less

we do say this

A fair number of enquiries here end with us recommending something smaller than the one that came in. A site that looks tired is sometimes a content problem, not a rebuild. A business about to spend on ads usually needs its foundations checked first, which costs a fraction of a campaign.

We'd rather have the relationship than the invoice. Turning down work that wouldn't have helped is the cheapest marketing there is, and it's why most of what we do arrives by recommendation.

Money questions

Why “from” prices instead of a fixed list?
Because a five-page site and a thirty-page site with a CMS and a migration aren't the same job, and pretending otherwise means one of us loses. What you get instead is a fixed price for your project, agreed in writing after a short conversation about scope, before anything starts. Not a day rate with a meter running.
How does payment actually work?
For most projects: half to book the work into the schedule, half before launch. Larger builds are paid by milestone instead, tied to real progress like scope approval, working builds, testing and launch. Care plans are monthly with no lock-in.
What isn't included in these numbers?
Third-party costs you'd pay either way: domain registration, hosting and services billed through your own accounts, stock photography, ad spend, and legal work like trademark checks. We'll flag anything like that during scoping rather than at invoice time.
Can you work to a budget?
Tell us the number and we'll tell you honestly what it buys, or that it doesn't buy what you're describing. A smaller first phase that genuinely works beats a bigger one that runs out of money halfway through.
What if we're not sure what we need?
That's normal, and it's what the first conversation is for. It's free, and if the answer is a smaller job than you came in for, we'll say so. For bigger or less-defined projects we sometimes recommend a paid discovery and roadmap first, from £500 to £1,500, so the build is priced on knowledge rather than guesswork.

Tell us the number

Send over what you're trying to do and roughly what you'd planned to spend. You'll get an honest answer about what that buys, from the people who'd do the work.

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