What is a CMS?
A content management system. It's the admin behind a website for adding and editing pages, posts and images with no code changes.
A CMS, or content management system, is the admin tool that lets you manage website content yourself: adding pages, editing text, swapping images and publishing posts, with no need to write code for each update.
Why clients care
A website earns its keep when it stays current. A good CMS gives you control over prices, news, case studies and opening hours. If the site lacks one, small changes become jobs for someone else.
Common examples
- WordPress. The most widely used; flexible, with a large plugin ecosystem.
- Headless CMSs (e.g. Sanity, Contentful, Storyblok). Manage content in one place and deliver it to a fast, modern front end.
- Site builders (e.g. Squarespace, Shopify). All-in-one, with the CMS built in.
Choosing one
Choose the CMS around the editors, the update rhythm and the site build. A content-led site may pair a headless CMS with a static build; a shop or portal may need something more dynamic. The CMS can also handle structured data when search visibility matters.