What is page speed?
How quickly your site loads and becomes usable. It affects rankings, conversions and how trustworthy your business feels.
Page speed is how quickly your website loads and becomes usable: both the raw time to appear and the moment a visitor can actually read, tap and scroll without things jumping around.
Why it matters more than people think
- Conversions. Speed and conversion rate are tightly linked: slower pages lose visitors, often before they’ve seen anything.
- Rankings. Google uses speed and stability (its “Core Web Vitals”) as ranking signals.
- Perception. A fast site feels professional and well-run. A slow one feels neglected, whatever it says.
What usually slows a site down
- Huge, unoptimised images
- Too much heavy JavaScript
- Slow hosting or no caching
- Loading everything up front instead of only what’s needed
Getting it fast
Optimise and right-size images, serve only the code a page needs, cache aggressively, and host on infrastructure built for speed. A well-built modern site can feel near-instant. That speed is one of the cheapest competitive advantages there is.