What is a CMS?
A content management system. It's the admin behind a website that lets you add and edit pages, posts and images without touching code.
A CMS, or content management system, is the behind-the-scenes tool that lets you manage a website’s content yourself (adding pages, editing text, swapping images, publishing posts) without writing code or calling a developer every time.
Why it matters
A website is only as useful as it is current. A good CMS hands you the keys: you can keep prices, news, case studies and opening hours up to date in minutes. Without one, every small change becomes a job for someone else.
Common examples
- WordPress. The most widely used; flexible, with a large plugin ecosystem.
- Headless CMSs (e.g. Sanity, Contentful, Storyblok). Manage content in one place and deliver it to a fast, modern front end.
- Site builders (e.g. Squarespace, Shopify). All-in-one, with the CMS built in.
Choosing one
The right CMS depends on who’s editing, how often, and how the site is built. The goal is the same: you stay in control of your own content, and the site stays easy to keep alive. It pairs closely with how the site itself is built (see static vs dynamic websites).