Marketing
Every Glossary entry on marketing: plain-English answers to the questions behind the work. 3 entries so far.
- What is conversion rate optimisation?Improving the share of visitors who take the action you want (enquire, buy, book) by removing friction and making the next step obvious.
- What is SEO?Search engine optimisation: the work of helping the right people find you in search, by making your site fast, clear, well-structured and genuinely useful.
- What is structured data?Hidden labels in your code that tell search engines exactly what your content means, powering rich results and AI answers.
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