Brand
Every Glossary entry on brand: plain-English answers to the questions behind the work. 3 entries so far.
- What is a brand identity?The system of names, marks, colours, type and voice that makes a business recognisable, plus the point of view underneath it.
- What is brand positioning?The space your business occupies in people's minds: who you're for, what you do best, and why you over the alternatives.
- What is typography?The craft of arranging type so it's readable, clear and full of character. One of the quietest, most powerful tools in design.
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