Lancio Studio ยท InsightsOpinion, project write-ups and ideas on brand, websites, web apps and digital marketing from Lancio Studio: the thinking behind how we work.https://lancio.studio/en-gbWhy we chose Astro for the Lancio Studio websitehttps://lancio.studio/insights/why-we-chose-astro/https://lancio.studio/insights/why-we-chose-astro/Most visitors do not care which framework a website uses. They care whether it is quick, clear and easy to use. Here is why Astro suited Lancio, and why we did not need WordPress or another CMS.Tue, 14 Jul 2026 00:00:00 GMTHow we workWhy we're building a glossary, one question at a timehttps://lancio.studio/insights/the-glossary-as-an-seo-strategy/https://lancio.studio/insights/the-glossary-as-an-seo-strategy/A knowledge base built on real customer questions is one of the best long-term SEO investments there is, and AI search rewards it too. Here's our thinking, with receipts.Sat, 20 Jun 2026 00:00:00 GMTSEOBuild the foundations before you spend on adshttps://lancio.studio/insights/marketing-foundations-before-ads/https://lancio.studio/insights/marketing-foundations-before-ads/Most businesses pour money into ads and SEO on top of a website that can't convert. Here's the order of operations that actually works.Fri, 12 Jun 2026 00:00:00 GMTStrategy